F45

This is F45 Training

Client
F45

Studio
Los York

Director
Harry Israelson

Role
Executive Producer, Brand Partner

As EP, Brand Partner, I led the launch of F45 Training’s first-ever brand campaign, This Is F45 Training. The global campaign brought the brand’s vision to life, pulling back the curtain on the full F45 experience — from functional training and recovery to nutrition and partnerships with Red Bull and HYROX. Featuring real members, it spotlighted the supportive community that sets F45 apart and positioned the brand as a true partner in every stage of a person’s fitness journey.