EXPERIENCE

Los York, Remote

Creative agency, design studio, and branded content production company.

Brand Consultant / Executive Producer (Contract) — January 2025 - May 2025

Led global teams in developing and executing integrated campaigns and content for clients including Under Armour, F45 Training, Motorola, and Hoka—delivering insight-driven, culturally nuanced storytelling across digital and physical touchpoints. 

Managed shifting timelines, budgets, resources, and workflows to keep multiple initiatives running smoothly, on time, and within budget.

Served as a strategic thought partner to clients and cross-functional teams, simplifying complex information and bridging creative ideation and execution. 

Motivated and aligned cross-functional teams, serving as a collaborative leader and solution-oriented problem solver.

Maintained a forward-looking perspective on industry trends to ensure work stayed relevant and explored new ways of working.

Optimized workflows to boost collaboration, streamline processes, and drive overall efficiency across projects.  

Upwork, Remote

The world’s work marketplace that connects businesses with independent talent from across the globe.  

Brand Partner Lead — November 2023 - December 2024

Plan, manage, and execute integrated marketing campaigns with in-house creatives, marketing managers, cross-functional teams, and external vendors. Own day-to-day communications across teams to drive cohesion.

Build trusted relationships with creative and internal partners in a highly matrixed organization. Listen, anticipate, translate, and problem-solve to provide strategic thinking and ways of working in ambiguity with partners.

Guide strategic vision, creative processes, and production from concept through completion across overlapping initiatives to meet marketing expectations and business objectives. Consistently find ways to elevate the quality of work across all outputs.

Led development and execution of the first-ever semi-annual Upwork Updates, announcing over seventy-five new products and AI-powered tools, to transform their Go-To-Market approach.

Oversee the evolution of the brand design system and development of a platform aimed at unifying marketing and product initiatives.  

Design and implement scalable resources to streamline the project intake process and increase cross-functional visibility to drive overall operational efficiency. 

Mentor junior team members, offering guidance and support to nurture their professional development and enhance team performance.

Los York, Remote

Creative agency, design studio, and branded content production company.

Brand Partner & Executive Producer — January 2021 - November 2023

Managed the creative development process for direct-to-brand client projects from initial proposal to the implementation of the brand vision across diverse mediums and verticals.

Cultivated strong relationships as a trusted brand partner and executive producer with key clients such as Waymo, Under Armour, Curry Brand, Teva, Curaleaf, 23andMe, Dodge, and Motorola.

Developed, managed, and executed processes and pipelines for creative, production, resources, organizational tracking, and onboarding.

Provided creative steers and feedback to team members across various projects to advocate for the highest level of craft.

Owned strategy and day-to-day communications with clients as well as cross-functional teams including Leadership, Creative, Brand Strategy, Production, and Post-Production.

Evaluated existing partnerships to determine opportunities to scale. Proactively share insights and relevant opportunities resulting in the growth of Under Armour’s business from zero to seven figures in less than one year.

Wrote strategic creative briefs and guided the creative development process from ideation through completion.

Identified opportunities to improve the team structure, workflow, and processes—providing solutions, capturing learnings, and ensuring continuity across projects.

Trained, guided, and mentored team members to establish a collaborative work environment and inclusive company culture.

Nomad Creative Studio, Los Angeles, CA

Boutique content production and creative editorial studio.

Account Director & Producer — October 2019 - December 2020

Marketing lead for Emerson Collective, the impact organization created by Laurene Powell Jobs to promote social and environmental change by leveraging policy, marketing, philanthropy, and venture investing.

Developed strategic creative campaigns to raise awareness of key issues in climate change, education, immigration, social justice, and cancer research. Managed cross-functional teams to create new initiatives in response to the various complexities caused by COVID-19.

Created web experiences for both internal onboarding processes and external community engagement.

Sid Lee, Los Angeles, CA

International creative services firm founded in Montreal, operating globally.

Account Director — January 2017 - October 2019

Agency lead responsible for managing The North Face creative development process, marketing strategy, client relationships, and creative output for Sid Lee’s largest client and most award-winning creative work. Notable campaigns include FUTURELIGHT, Move Mountains, and Walls Are Meant for Climbing. 

Led cross-functional internal teams responsible for creative development and production, with a strong emphasis on video, digital/social ecosystems, and traditional media.

Managed external vendors and partners including media, PR, broadcast / digital / print / OOH / experiential production.

TBWA \ MEDIA ARTS LAB \ FOR GOOD, Los Angeles, CA

Social-impact agency within the TBWA network, dedicated to purpose-based clients and brands.

Account Supervisor — December 2014 - December 2017

Launched XQ: The Super School Project, a $100M initiative funded by Laurene Powell Jobs’ Emerson Collective to redefine innovation in American public high schools. Led development of brand identity, integrated go-to-market plan, creative strategy, communications planning, and production across TV, Digital, Social, Print, and OOH.

Managed partner organizations, vendors, and activations including PR, Paid Media, Events, Experiential installations, a $25M integrated media budget, and a 15-city roadshow to engage communities.

DEUTSCH LA, Los Angeles, CA

Fully integrated advertising, design, and digital agency.

Account Executive — July 2012 - December 2014

Managed the creative development, production, and execution of retail & regional fully integrated campaigns for Volkswagen.