The North Face

Move Mountains

Partnered with The North Face to oversee the launch of Move Mountains, a first-ever global initiative celebrating women who push boundaries in the outdoors and beyond. The cornerstone of the campaign featured short films highlighting their stories—narrated by fellow role models who admire them—alongside partnerships with Girl Scouts of the USA, a story-sharing platform, and commitments across representation, pay equity, and product design.

Client
The North Face

Agency
Sid Lee

Director
Natalia Leite

Photographer
Laurel Golio

Role
Account Director